No organization is immune to a crisis—but handling health and economic crises concurrently is an untraveled path. When an association does not have a crisis plan or is unprepared to implement one, the challenges and disruption created by a situation as urgent as the COVID-19 pandemic can be paralyzing.

This webcast provides practical ideas, proven methods, and case studies that show how to thoughtfully communicate to your board, staff, members, and industry or profession at large what your association is focused on in these crucial days and weeks. The session details actions—including strategic communications that build stronger connections with key audiences—that can mitigate potential damage to the organization’s reputation, its revenue, and it future.