ASAE Business Services is pleased to present the Lunch Learning Webinar Series, designed to educate attendees on the strategies and tactics needed to quickly boost email marketing performance for any size organization.
In just a short period of time you can learn new practices to incorporate into your association's email marketing mix. Each webinar tackles relevant pain points for today's email marketers and gives you the tools required for overcoming obstacles and achieving success.
How Can Content Colleen Drive Conversions?
Participation in this program is worth 1.00 CAE credit hour.
Content Colleen is a buyer persona and a key influencer in the decision-making process because she is the one researching options and delivering a consideration list to her executive. If we don’t get on Content Colleen’s list, we won’t even be a consideration when it comes time to spend money. The big question, therefore, becomes: how do we attract & convert Colleen? If your association is interested in content marketing & how to drive revenue, then this webinar is for you!.
The content will be presentered by Suzanne Carawn, Chief Marketing Officer with HighRoad Solution
September 02, 2015 12:00 PM Eastern
American Society of Association Executives