ASAE Business Services is pleased to present the Lunch Learning Webinar Series, designed to educate attendees on the strategies and tactics needed to quickly boost email marketing performance for any size organization.
In just a short period of time you can learn new practices to incorporate into your association's email marketing mix. Each webinar tackles relevant pain points for today's email marketers and gives you the tools required for overcoming obstacles and achieving success.
Quantity v. Quality in Digital Marketing
Participation in this program is worth 1.00 CAE credit hour.
We are coming out of an era where quantity was everything. Big box stores like Costco dominated, mass emails were beloved and oversized meals became the norm. We have moved into a world where craftsmanship, boutique-level customization & personal service now dominate. We’ve moved into a world where quality trumps quantity. This move means that we have to rethink our assumptions and what we value in terms of our communications & digital marketing. We need to move to small batches and take more time to craft our messages on a personal level.
Join us in this webinar:
The content will be presentered by Suzanne Carawn, Chief Marketing Officer with HighRoad Solution
October 07, 2015 12:00 PM Eastern
American Society of Association Executives
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