April 27, 2016 – 12:00 – 1:00 pm Eastern time

In a recent survey, 83% of association staff said that they didn’t have a designated employee handling HR functions at their organization.

Meanwhile, the job market has become candidate-driven: the skills gap is wide, and the battle for talent is competitive. For one thing, Millennials are entering the workforce in droves – and are disrupting traditional talent and recruitment methods. And candidates of all ages have learned to research employers through social media and review sites like Glassdoor, CareerBliss, and Yelp to find out if what an organization says about itself is backed up by non-biased sources.

All of these factors have a significant impact on your organization’s recruitment efforts. Associations that earn the reputation as a great place to work will attract – and retain – the best talent. Fortunately, there are many ways to proactively attract qualified candidates to your association – and to retain them – and most of them start with effective marketing and communication.

In this engaging webinar, you’ll learn how to:

  • Define your objectives to help identify your authentic employer brand
  • Segment your audience into categories such as long term staff, newer staff, qualified candidates, and general candidate pool – all of which require tailored messages and approaches
  • Persuasively articulate the three key benefits to working at your association

Michael Cummings, principal of Tate/Cummings, will lead the webinar. Michael delivers association boards, staff, and suppliers strategic and tactical advice and services - particularly those related to brand, marketing, and communication – helping assure that missions are achieved, visions remain focused, and professional goals are achieved.

Michael is currently the Chair-Elect of ASAE’s Communication Section Council and a frequent educator and content leader at association and marketing events and conferences including ASAE’s Great Ideas, FHRBOC, MMCC, and Annual Meeting on topics such as communication, employer branding, and talent recruitment and retention.


Seminar Information
Seminar Date:
April 27, 2016
Association CareerHQ Webinar: Attract Qualified Candidates and Retain Star Staff: Market Your Association as a Great Place to Work
Individual topic purchase: Selected