Have disconnects between what the marketing or communications team is doing and how the registrations, product purchases and certification course enrollments are showing up? Follow a standard 4-send email sequence before every event? Want to understand which sources are really referring you web traffic so that you can understand where leads originate? If so, you’re not alone! This webinar will expose marketing automation as a tool that can shed light on how individuals are interacting with all of your digital touchpoints—web, email, social and more—so that you can understand buying signals.

Seminar Information
Date Presented:
July 12, 2017 12:00 PM Eastern
1 hour
Registration Fee:
The Digital Black Box: Using Technology to Bring New Sales
Individual topic purchase: Selected
American Society of Association Executives
CAE: 1.00
ASAE Price:$0.00