Formalizing member journeys that hit on dual goals of engagement and growth can seem daunting, but the roadmap to mapping campaigns to goals isn't rocket science. While associations often have the data at hand to infer and map the ideal member journeys, that last step to driving towards conversion seems mysteriously out of reach. Mapped journeys become either too simplistic or too complicated. Join expert Aimee Pagano as she outlines a simple framework that allows you to leverage personas and workflows to develop member journeys that are focused on conversion and revenue.
This is the second session in our 4-part webinar series exploring how best to understand marketing automation, avoid common missteps, and optimize its use to gain marketing intelligence and grow association revenue. In this session, you’ll learn:
- How to identify and develop member persona segments
- How to use various data sources to identify the ideal member journey
- How to focus on conversion-driven campaigns