Generating growth or net new members isn't as hard as it sounds. If you understand the data you have, the personas you're targeting and the journeys you've mapped, you've already laid the foundational groundwork for your team to execute your lead gen campaigns. Join experts Maneesha Manges and Aimee Pagano as they share ideas and strategies on how to build the buyers journey to acquire new members and deliver on revenue growth.

This is the final session in our 4-part webinar series exploring how best to understand marketing automation, avoid common missteps, and optimize its use to gain marketing intelligence and grow association revenue. In this session, you’ll learn:

• How to build a campaign to generate leads
• How to set goals for your lead gen campaigns
• How to set up a pipeline for qualifying new members and nurturing them through to conversion