The COVID-19 crisis has associations re-evaluating many of their operating procedures, finances, workforce, and programming. In some cases, these challenging conversations and decisions have been necessary for a long time but have been carefully avoided.
Most associations have programs that are no longer providing member value and are impeding the development of new products better suited to meet member needs. Now is the time to assess their value—not just with a gut reaction, but with practical tools and analytics.
As you address questions of long-term sustainability, member needs, and environmental disruption, it’s more important than ever to use a practical rubric to identify and jettison programs that are no longer viable. In this webcast, explore two decision-making frameworks for sunsetting old programs and making room for new high-value products and services.
Mike Moss, CAE, president, Society for College and University Planning
Rhea M. Steele, CAE, chief of staff, School Nutrition Association