The pandemic has played havoc with association revenue streams: cancelled conferences resulting in the loss of registration, sponsorship, and expo fees; decreases in membership revenue; and fewer sales of books, advertising, and other revenue drivers. This challenge is compounded by an uncertain financial situation in the foreseeable future.
Now is the time to rethink revenue opportunities so your association can fulfill the changing and growing needs of members and other stakeholders. This webcast will describe how to pursue nondues revenue strategies during COVID-19 that have the greatest potential to keep associations and their related foundations on track in both the short and longer term. Topics will include:
- transitioning in-person conference sponsors to higher-value virtual conference sponsors and even higher-value year-long sponsors
- raising funds for scholarships and research amid shifts in donor support
- gaining board support for pursuing nondues revenue programs and opportunities
Stephen E. Peeler, CFRE, executive director, IDSA Foundation
Bruce Rosenthal, corporate partnership and sponsorship consultant, Bruce Rosenthal Associates, LLC; founder and convener, Partnership Professionals Network