Associations fundamentally need both marketing and sales working as one unit with a drive towards shared goals. Unfortunately, this is not the reality at most organizations. Why? Because many choose to align their sales teams with their sponsorship and advertising goals and leave membership acquisition and other programs out of the sales function. In addition, they often do not activate on the CRM in their marketing automation platform because they believe their AMS is sufficient to support sales in critical areas such as membership. Join expert Aimee Pagano as she dispels common myths about sales in associations and provides insights and strategies to power-up your sales capabilities.
This is the first webinar in a three-part series exploring sales enablement and how to leverage marketing automation to boost sales success. In this session you’ll learn:
- The meaning of sales enablement, deal boards, pipeline management and how these concepts can be used by association marketers
- How CRM functionality can support revenue and growth initiatives in marketing automation platforms
- Practical ways to transform key stakeholders—such as chapters and member services teams—into collaborative sales engines