A rapidly changing landscape requires association marketers to “step up” their marketing game. It’s no longer enough just to communicate with your members and your community. Now you need to build thoughtful and intended relationships with them. This means you need the ability to tap into a complete data picture to drive engagement and growth strategies.

Join us for this special ASAE Business Solutions spotlight session focused on new integration software brought to you by HighRoad Solutions, provider of the ASAE-Endorsed Digital Marketing Solution. See firsthand how Spark can help make journey-based, goal-tied marketing and communications possible and put the power of your data into your marketers’ hands.

In this spotlight session, you’ll:

• Learn how Spark allows you to sync data on-demand and quicker than ever before, bridge multiple data sources with one-click source plug-ins, map data via drag-and-drop functionality, and spot-check and validate query counts in minutes
• See Spark’s clean, intuitive, flexible interface in action
• Get answers to your marketing data activation questions