As an association professional, you’re very familiar with the idea of producing content to deliver valuable insights, education and industry news to your members. But in our increasingly connected digital world, just publishing videos, blogs, articles or online journals isn’t enough. To effectively capture your members’ attention, you have to promote your content effectively and efficiently.

In this webinar you will:

• Learn SEO basics for more effective content promotion.
• Discover how to personalize and automatically send email blasts with your recently published content.
• Understand the best ways to leverage your social media profiles and other free promotional channels.