ASAE Business Services is pleased to present the Lunch Learning Webinar Series, designed to educate attendees on the strategies and tactics needed to quickly boost email marketing performance for any size organization.
In just a short period of time you can learn new practices to incorporate into your association's email marketing mix. Each webinar tackles relevant pain points for today's email marketers and gives you the tools required for overcoming obstacles and achieving success.
Moving from Vanity to Value: Rethinking Your Digital Metrics
July 1, 2015 12:00- 1:00 p.m. EST
Participation in this program is worth 1 CAE credit.
If your go-to metrics are email open & click-through rates, then you are in the mass majority. However, do you know that these are now referred to as “vanity” metrics meaning that they are not deep enough to tell you anything actionable or meaningful enough to understand user behavior? The name of the metrics game today is conversions and if you’re not tracking conversions, you should.
Join us in this webinar to learn:
- About the world of conversions and how they fit into the buyer’s journey
- How to increase your conversion rate
- Why executives love to talk about conversions as they relate to revenue
The content will be presentered by Adam Higgins, MarTech Consultant with HighRoad Solution